Networking isn’t about who collects the most badges or selfies with the latest “gurus.” Attending every possible event is simply unsustainable—it costs time, money, and energy. And if you’re an entrepreneur, every event means giving up client meetings or key business moments. If you’re a professional, it can mean taking time off, arranging childcare, or juggling family responsibilities. For women, this burden is often even heavier.
Why You Need a Networking Strategy
Doing networking without a clear strategy is like job hunting without knowing what job you’re looking for. Defining your goals is the first step toward choosing the right events. Ask yourself the following key questions:
1. Do you want to gain new skills?
Choose events with a strong educational program. Check the speaker lineup: are they real experts or just influencers? Are women represented? If not, substance might be lacking too. Avoid showcase events that are good only for your Instagram feed.
2. Are you looking to change jobs or get a promotion?
Attend events that draw people outside your current network. Study the target audience and expected attendees—only then can you make meaningful connections. Even if you’re aiming for internal growth, these events can help boost your visibility.
3. Do you want to strengthen your leadership?
Just being present at an event can be transformative—even without stepping on stage. Learn to introduce yourself clearly, listen before speaking, and overcome your fear of engaging. Leadership is also built in how we relate to others.
Networking Isn’t Just About Events
Building your network doesn’t just happen in workshops or corporate dinners. It’s an ongoing process that starts long before the need arises and thrives in daily interactions. A colleague, a former classmate, even a stranger could become a key connection.
Being able to create relationships is the most powerful skill in today’s job market. Effective networking is built over time—with trust, credibility, and attentiveness.
In conclusion:
Don’t attend everything. Attend with purpose. When done mindfully, networking can reshape your career or business. When improvised, it’s just a well-dressed waste of time.
