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Knowing your competitors is crucial for anticipating market trends and developing new products that meet unmet customer needs. Competitor analysis is one of the most important and complex processes for any company—especially delicate when launching a new product or building a startup. Understanding what competitors offer, how they offer it, who their customers are, their

The biggest challenge that entrepreneurs face when launching a new project is designing the Business Model—the plan that describes how the company will generate cash flow, with which products or services, in what reference market, and with which resources, partners, and distribution channels. All startups must design a scalable and sustainable business model. This applies

A definition of startup struck me for its expressive effectiveness: “A startup is a small organization actively searching for a viable business model(But this search is ongoing also for established companies…)”. This sentence highlights the critical importance of implementing a business model, and even more so, of formulating it in the first place. What is

Today’s businesses face numerous challenges, far beyond what is commonly called a “crisis.” The continuous evolution of business models and digital transformation generate daily management issues, but also opportunities that can become competitive advantages when correctly understood and managed. These ongoing challenges require multidimensional solutions, which must encompass various aspects of a company’s reality—from cognitive